Black-and-white sets read as 'premium' and travel well across platforms — a look at why agencies keep reaching for them.
Min-seo Park · Jun 21, 2026
News & analysis
The context
Neutral reporting with the photo context — and a clear label on what is confirmed versus unverified.
Incheon's press line is now a styled event in its own right. We trace how 'airport fashion' became a genre.
Daniel Cho · Jun 21, 2026
Korean series are now a standing fixture on the world's streaming charts. We look at what that changes for how they're covered.
Hae-won Lim · Jun 21, 2026
The idol-as-ambassador economy
Analysis
Pictorials and house campaigns aren't a side hustle anymore — for many artists they're the main visual output. A look at the loop.
Soo-ah Yun · Jun 21, 2026
The festival circuit, explained
Analysis
Busan, Cannes, Berlin — why the photocall still matters in a streaming-first world, and what it signals for Korean film.
Jae-ho Seo · Jun 20, 2026
We attach 'Confirmed' only to facts an official source has stated on the record — and we link that source every time.
MyKStars Desk · Jun 20, 2026
When an unconfirmed personal claim spreads, our default is restraint. We explain the standard rather than amplify the rumor.
MyKStars Desk · Jun 20, 2026
A casting announcement is the first marketing beat of a drama. Here's what the portrait drop is really telling you.
Hae-won Lim · Jun 20, 2026